Jakarta, July 11, 2024 – PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) once again bringing excitement to the Jakarta Fair Kemayoran (JFK) 2024 with the return of Rumah Indofood. This year’s theme, “Kumpul Asik di Rumah Indofood” (Fun Gathering at Rumah Indofood), brings a lively City Pop Summer Picnic vibe, perfect for celebrating the school holidays and creating memorable moments with family. JFK 2024, which marks Jakarta’s 497th anniversary, will run for 33 days from June 12 to July 14, 2024. Rumah Indofood features five unique booths across the fairgrounds, offering a variety of exciting events and activities for visitors.
One of the most anticipated events at Rumah Indofood this year is the cooking demo titled “Rahasia Dapur: Semua Bisa Dengan Rumah Indofood” (Kitchen Secrets: Everyone Can with Rumah Indofood). The cooking demo, led by Celebrity Chef Nicky Tirta, will be even more exciting as communities from Natural Cooking Club (NCC) and Rahasia Gadis join. Together, they will prepare dishes while sharing insights about their communities, adding an extra level of excitement to the event. The combination of senior community members’ expertise and the enthusiasm of the younger generation promises to make this cooking session even more lively and inspiring.
Fierman Authar, Head of Consumer Engagement at Indofood CBP, expressed his excitement, saying, “We want to invite visitors to Kumpul Asik at Rumah Indofood, where they can enjoy a relaxing break with a picnic-like atmosphere while tasting dishes made with Indofood products. We are also inviting visitors to join in a variety of fun activities with cooking communities, influencers, and youth groups at Rumah Indofood.”
With the presence of celebrity chef Nicky Tirta, alongside the communities from NCC and Rahasia Gadis, aims to inspire visitors at Rumah Indofood to explore new homemade recipes and entrepreneurial ideas with Indofood CBP products. This experience will leave a lasting impression on visitors, showcasing how any dish can be created deliciously and simply with quality Indofood CBP ingredients.
At Rumah Indofood, visitors can also enjoy a range of fun activities, such as thematic photo areas with K-Brand Ambassadors S.COUPS, WONWOO, and VERNON from SEVENTEEN for CHITATO and INDOMILK, as well as meet-and-greet sessions with PSSI football players. Interactive installations are available at the Noodles Booth by Indomie, and gaming fun with the esports teams EVOS and RRQ, brought to you by Pop Mie. Visitors can also visit Warung Makan Indomie (Indomie Food Stalls) to taste Indomie’s signature dishes and enjoy exclusive promotions. The Indofood Marching Band adds to the excitement with performances at various JFK locations.
Covering an expansive 2,000 m², Rumah Indofood boasts five unique booths strategically placed accross JFK grounds. Each booth offers a variety of food creations made with everyday Indofood products such as Indomie, cooking oil, flour, and snacks, all available at attractive prices. The “Warmindo” booths, located in Halls E and D, offer a diverse range of Indomie dishes along with exciting promotions.
So, what are you waiting for? Plan your visit to Rumah Indofood at JFK 2024 now!
PT Indofood CBP Sukses Makmur Tbk (“ICBP” or the “Company”) is among the most established leading players in the consumer branded products sector. We are engaged in a wide range of product categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business that produces flexible and corrugated packaging for our products.
We provide everyday food and beverage solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market shares in Indonesia, backed by decades of deep consumer trust and loyalty. In particular, Indomie, our flagship brand for instant noodles, has grown to become an international brand with strong market leadership extending beyond Indonesia.
Our business operations are supported by 60 plants located in key areas across Indonesia, enabling us to stay close to our customers and ensure product freshness and availability in all sales channels. We are fully supported by PT Indofood Sukses Makmur Tbk extensive distribution network across the archipelago to meet consumer demands in a timely and efficient manner.
We have more than 20 production facilities in Malaysia, Africa, the Middle East and Southeastern Europe serving the overseas markets, making ICBP one of the largest instant noodle producers in the world. In addition, we also export many of our products from Indonesia, making them present in more than 100 countries globally.
Media Contact
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Fierman Authar Head of Consumer Engagement Marketing PT Indofood CBP Sukses Makmur Tbk Sudirman Plaza Indofood Tower Lantai 17 Jl. Jend. Sudirman Kav. 76-78 Jakarta 12910 T. +62 21 5795 8822 F. +6221 5793 7477 |
Nurulita Novi Arlaida Head of Corporate Public Relations PT Indofood Sukses Makmur Tbk Sudirman Plaza Indofood Tower Lantai 9 Jl. Jendral Sudirman Kav. 76-78 Jakarta 12910 T. +62 21 5795 8822 F. +6221 5793 7466 |
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