Jakarta, June 3, 2024 – PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”), through its brand Indomilk Steril, proudly continues its support for the Indonesia Open 2024 tournament by partnering with Badmintalk, the largest badminton community in Indonesia. This partnership aims to deliver up-to-date and exclusive information during the matches, which will be held from June 4-9, 2024, at Istora Senayan, Jakarta.

This world-class event is a badminton tournament that excites spectators as badminton enthusiasts from around the globe gather in Indonesia to watch the highly anticipated battle for prestigious titles. Organized by the Badminton Association of Indonesia (PBSI), this prestigious tournament promises thrilling matches, amazing energy, and unforgettable moments. The tournament consistently showcases the skills of top badminton players while also highlighting sportsmanship and friendship.

Fierman Authar, Head of Consumer Engagement at Indofood CBP, stated, “Indofood is proud to support international-scale sporting events, having consistently supported various sports in Indonesia, including football, badminton, and marathon running. In badminton, Indofood and Indomilk have supported the Indonesia Open since 2021. This edition is even more special as the Indonesia Open will be the final Level 1,000 tournament before the world’s athletes prepare for the Paris 2024 Olympics.”

Vanda Ratana, General Manager of Marketing for Indomilk Evaporated and Powdered Milk, Dairy Division at Indofood CBP, explained, “Indomilk, through Indomilk Steril, is proud to once again be selected as the official milk drink for the Indonesia Open. Not only for athletes, but Indomilk Steril is also perfect for consumption by young badminton lovers. Indomilk Steril is a nutritious milk drink with ‘Real Benefits’ to boost endurance. Today’s youth lead busy lives while maintaining health through regular exercise. Indomilk Steril continues to support young people and badminton lovers in Indonesia.”

Indonesia’s National Pride Athletes Competing Again at the Indonesia Open 2024 (Photo Source: PBSI)

“Indomilk Steril comes in two variants: plain and honey.Both variants contain nutrients from fresh milk and natural honey to optimize endurance. Indomilk Steril combines nutritional excellence with practical packaging that can be consumed anytime and anywhere. Indomilk Steril packaging is produced using international sterilization technology to preserve all the goodness of pure milk inside, which aligns with Indomilk’s mission to contribute to the education of Indonesia’s youth through nutritious, halal, quality, and safe products,” concluded Vanda.

Virgiawan Alfianto, Chief Marketing Officer of Badmintalk, expressed his enthusiasm, saying, “The Indonesia Open has a long history in the development of badminton in Indonesia. As the largest media and badminton community in the country, we welcome Indofood CBP’s support through the Indomilk brand for this historic tournament. We are also confident that Indomilk Steril is the perfect product to accompany badminton lovers supporting the Indonesian team, whether by coming to Istora Senayan or watching from home.”

This world-class tournament is set to impress spectators with a roster of top-ranked shuttlers, tough competitors, including defending champions and young stars eager to make their mark in badminton history. From intense singles matches to adrenaline-filled doubles battles, each match promises expert skills, agility, and camaraderie from the athletes.

At the Kapal Api Indonesia Open 2024 at Istora Senayan, Jakarta, Indonesia’s contingent will be represented by 18 top-ranked players or pairs, including: Jonatan Christie (2024 All England Champion), Anthony Sinisuka Ginting (2024 All England Runner-Up), Gregoria Mariska Tunjung (2023 Kumamoto Masters Japan Champion), Fajar Alfian/M Rian Ardianto (2024 All England Champions), Apriyani Rahayu/Siti Fadia Silva Ramadhanti (2023 World Championship Runner-Up), and Hendra Setiawan/Mohammad Ahsan (2019 World Champions), who will compete in the Badminton World Federation (BWF) Tour at the highest level. As a result, Indonesia becomes the second country with the largest contingent after China. The 18 top-ranked players or pairs in Indonesia’s team consist of 3 male singles players, 3 female singles players, 5 male doubles pairs, 3 female doubles pairs, and 4 mixed doubles pairs. Fierman added, “We hope the entire Indonesian badminton team will give their best performance and continue to bring pride to the nation.”

As part of the partnership between Indofood through the Indomilk brand and Badmintalk, all of Indonesia’s badminton athletes’ performances at the Indonesia Open 2024 will be presented with complete updates, photo documentation, videos, and a variety of engaging content across all social media accounts @badmintalk and @indomilk.steril..