Jakarta, 27 June 2023 – PT Indofood CBP Sukses Makmur (ICBP) Tbk attended the Jakarta Fair Kemayoran (JFK) 2023 that was held from 14 June to 16 July 2023. In this opportunity, Indofood attended JFK with the theme “Kumpul Asyik di Rumah Indofood”. Various fun and exciting activities for visitors, such as a cooking demo creation of a new menu from Celebrity Chef Nicky Tirta, meet and greet with the football club Persija Jakarta as well as special activities with Miles Films on the occasion of Indofood’s support for the film Petualangan Sherina 2.



The theme “Kumpul Asyik di Rumah Indofood” is implemented as with the experience offered to visitors of Rumah Indofood this year, where the booth installation is placed this year narrates the various products of Indofood through the different look and feel of Rumah Indofood. Rumah Indofood JFK again occupied a total area of 2000 m² and was divided into five booths, two booths of which displayed a range of Indofood products, the other two booths had the concept of Warung Makan Indomie (Warmindo) and one Indomilk Your Way booth. These five booths were spread across several locations at JIEXPO Kemayoran, Jakarta. ICBP has participated in the biggest expo in Southeast Asia, JFK, consecutively for the last decade. This is proof of ICBP’s loyalty in accompanying Indonesian families for decades.

Fierman Authar, Head of Consumer Engagement, Corporate Marketing ICBP expressed his joy, “This year is the 7th year that ICBP has attended the JFK exhibition with the concept ‘Rumah Indofood’ that always appears with a different theme every year. The ‘Kumpul Asyik di Rumah Indofood’ theme is hoped to be able to create a moment of togetherness full of warmth and joy. This activity always become one of the permanent yearly agenda that is important for us. Celebrity chef Nicky Tirta, with his unique creations, is hoped to be able to share his memorable experiences for visitors of Rumah Indofood JFK 2023. This is because delicious food always become a hot topic for many people.”

The cooking demo is held on the occasion of bringing new ideas for exhibition visitors to create using Indofood products as cooking ingredients at home or even as inspiration for culinary businesses. This event is proof of ICBP’s commitment to accompany and present various inspirations of delicious food creations while giving an enjoyable cooking experience.

Celebrity Chef Nicky Tirta says, “This event surely has been long-awaited by the public, especially because this year we can feel the gathering again added with the arrival of new menus in the cooking demo this time that makes the gathering much more exciting. Hopefully the Indofood event in JFK this year continues to give inspiration to the public, for cooking lovers who want to try new and unique menus in preparing delicious, quality dishes and also for those who are looking for fresh business inspirations."

The cooking demo event this time presents an interesting menu that is easy to make such as Indomie Carbonara Cubes and Iced Melon Freiss Crystal Jelly by using various quality products from Indofood Group, among them Indomilk, Indomie, Tepung Terigu Kunci Biru, Bimoli, Palmia, Freiss Syrup, and many more. “ We hope that with the cooking demo event in Rumah Indofood JFK 2023, in the future, visitors that come will be more active in creating dishes after garnering fresh ideas and inspiration from Indofood CBP,” says Fierman.

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About PT Indofood CBP Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk (“ICBP” or the “Company”) is among the most established leading players in the consumer branded products sector. We are engaged in a wide range of product categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business that produces flexible and corrugated packaging for our products.

We provide everyday food and beverage solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market shares in Indonesia, backed by decades of deep consumer trust and loyalty. In particular, Indomie, our flagship brand for instant noodles, has grown to become an international brand with strong market leadership extending beyond Indonesia.

Our business operations are supported by 60 plants located in key areas across Indonesia, enabling us to stay close to our customers and ensure product freshness. We leverage on the extensive distribution network of PT Indofood Sukses Makmur Tbk to meet consumer demands across the archipelago, and to ensure product availability across all sales channels in a timely and efficient manner.

We have more than 20 instant noodles production facilities in Malaysia, Africa, the Middle East and Southeastern Europe serving the overseas markets, making ICBP one of the largest instant noodle producers in the world. In addition, we also export many of our products from Indonesia, making them present in more than 100 countries globally.

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